The 10-step guide to marketing your therapy business

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If you haven’t started marketing your private practice yet or don’t know how to get started, here’s our 10-step guide to dipping your toes into marketing waters.
Understand who you’re providing services to. In business terms, you need to identify and target your ideal client. Who are they? What do they desperately need or want? Consider concentrating on key ‘pain points’ that people might have and providing solutions for them. Read more about your target market on the Private Practice Hub.
Get some business cards. This is an old school marketing approach but having a ‘calling card’ can pay dividends. Ask if you can leave them at your GP, at local clinics, walk-in centres or hospital waiting rooms.
Connect with colleagues and let them know you’re now running a private practice. Give them one of your new business cards and ask them to ‘tell their friends’.
Forge new relationships. Make a determined effort to meet at least one new person related to your business each week. Reach out to other practitioners; participate in web discussions; expand your network. You’ll be glad you did.
Get a website. Having a website enables you to have a 24/7 online advert for your therapy business. Get started by reading the website article on the Private Practice Hub.
Add your website address to the bottom of any emails that you send, as well as any marketing materials you create. You should also make sure you’re on Googlemaps.
Sign up to social media platforms such as Twitter. Twitter is another good channel that you can use to promote your business online and to connect with other like-minded professionals.
Build a mailing list. This is a good way to talk to and keep in touch with your clients. You can ask anyone who visits your website to sign up for email updates. The key is to offer them something in exchange, such as a discount or some free advice in the form of a report or small ebook.
Advertise – sometimes the old adage is true: you’ve got to spend money to make money. Consider advertising in the local paper or buying adverts on Google or Facebook.
Give a seminar or workshop – it’s a great way to promote your private practice. Find out more about workshops here.
There are lots of marketing articles on The Private Practice Hub…we hope you find them useful!
Have you got any more tips for promoting a therapy business? What have you tried that’s worked well for you? What hasn’t worked so well? Let us know in the comments below…