Is your private practice website doing its job?

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The goal of your private practice website is to get new clients. That’s obvious, isn’t it?
Unfortunately many people fall into the trap of spending time and money on their private practice website without focusing on this one important goal.
Too often, clients will visit a private practice website and leave without doing the one thing you really want them to do – get in touch.
Here five key pieces of advice that we wouldn’t do without:
1. Make it professional
There are lots of ‘build your own website’ packages that promise to give you a professional-looking do-it-yourself website. There’s a reason why these packages are so cheap. If your website looks amateurish, potential clients will be turned off. We’re not suggesting that you spend thousands on a flashy website with all the bells and whistles. However, a professional website designer will make all the difference.
2. Keep the design clear and clean, not brash and bold
A simple design is far more appealing than bold colours and clashing fonts. Dark text on white or pale backgrounds is easier to read. Images or photographs are good, but make sure they’re relevant and don’t detract from the text.
3. Get the words right
Website visitors have a very short attention span. If the words on your website don’t capture their interest within five seconds, they will probably go elsewhere. Getting the words right is vital if you want them to pick up the phone or send you an email. Have a look at our blog post about website copywriting.
4. Have your contact details on every page
Make sure your email address and telephone number is clearly displayed on every single page – ideally at the top of the screen. Studies have shown that this makes a real difference to the success of a website.
5. Have a call to action on every page
As well as your actual contact details, you need a call to action – some words that actively tell people what they need to do. Examples include: ‘give me a call on ….to find out more’, or ‘send us an email for further details’.
What tips do you have for fellow practitioners? Let us know below.