Why are the resources on the Hub free?

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We get asked this question time and time again. The Private Practice Hub contains hundreds of articles about setting up a therapy business. Plus, there are lots of free downloads in the members area such as a business plan, an earnings projection calculator and template letters.
But why is it all provided for free? Here, in a video from the COPA Show workshop 2014, Geoff Simons explains exactly why all of the information is, and will always be, free of charge.