Using bad reviews to your advantage

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The following article has been provided to us by Neil Fellowes from the Total Wellness Club.

Recent stats show that 68% of consumers trust reviews more when they see both good and bad scores and reviews. In fact, 30% suspect censorship or faked reviews when they don’t see any negative opinions on a page.

In private practices, where few like ‘selling’ and where authenticity is a key value, transparency really is the key.

How a Private Practice can harness this online breakthrough

People are searching for solutions day and night, all week long online. You don’t have to wait for divine circumstance moving in your favour; i.e. a client speaking to a friend about you.

Online you can now provide credibility, authority and proof to a person finding you for the first time, using a review service.

According to recent reports, when you put a review service in place, 62% of customers are more likely to do business with you.

A review service is something both a private practice and a practitioner can benefit from. It’s something we offer at the Total Wellness Club. We’re niched in wellness and offer a variety of services to help.

A listing on the Total Wellness Club enables you to gather and display genuine client reviews. You can then live-stream reviews to your website with the Lite Package. You can get a 25% discount on the listed price by using the code discount25 (which reduces the price to just £9.74 per month).

Use credibility and authority to get more clients

Total Wellness Club also help you develop credibility. When you get 10 reviews with an average rating of 4.5 out of 5 or better, they will give you a Bronze Health Hero Award. You can use this as a badge of credibility on your website and in your marketing material.

The positive psychological effect an award has on a prospective client can be the difference between a client coming to work with you or different practice. You can also use the award to create greater authority locally with PR. Silver and Gold awards are also available.

It’s important to keep in mind that people are expecting to see reviews more every day. As the stats show, a website with reviews will get more clients that a website without.

If you’d like to find out more about Total Wellness Club, visit our website. You’ll find more information about how we help wellness practices here.