Responsive or bust: why your practice website must be mobile-friendly

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More than 3.5 billion people currently use the Internet, so it’s vital for any small business to have a website. It’s your digital business card that’s open 24 hours a day, 7 days a week. But it’s not enough to just have one, your website needs to be designed responsively so potential clients can find you whatever device they’re using to access the internet. Here’s a great guide from TherapySites on why your practice website must be mobile-friendly. You can read the original article here.
More people are using mobile
More people than ever today are choosing to browse the Internet on their smartphones instead of a desktop computer. In fact, according to a report from comScore, 65% of all digital time is spent on mobile devices, while desktop computers are becoming “secondary.” If you want to make sure that people can access your website and take advantage of all of its functions once they’re there, it must be responsive. You could otherwise miss out on the huge number of potential clients who discover your practice via a mobile phone.
It can help boost your SEO
To decide which websites rank first in search results, Google has an algorithm that takes into account a huge slew of factors – including whether your website functions well on mobile devices. In fact, Google now prioritises mobile-friendliness as one of its most important ranking factors. A responsive site can boost your chances to be discovered.
It can save you time, energy and money
A responsive website eliminates the need for a separate mobile website designed exclusively for mobile devices. Because responsive websites can meet the needs of any device with flexibility, only one version of your site needs to exist. This means that when you make an update to your website, you only need to make it once. This also makes your site lighter and quicker to load on mobile devices. Loading speed is one of the most important factors in keeping a visitor on the site once they choose to visit it.
And lastly, it leads to a better user experience
A shocking 79% of users will abandon your site and search for another if it doesn’t meet their standards. Responsive design ensures a high-quality experience for every user. Designing with your potential clients in mind doesn’t just show them you’re on the cutting edge – it shows that you care about every step of the client experience.
So if you’re about to create a website for your practice, make sure it’s designed responsively from the very start to make it easier for you to manage and update, as well as giving it better chances of bringing new clients through the door. After all, that’s its main purpose, isn’t it?
TherapySites are currently offering Private Practice Hub members two free months hosting and SEO boost to help them create responsive and effective websites for their practices. You can view the deal here, but you must be logged in to see it. (Not a member? Membership is completely free and gives you access to hundreds of free resources and great deals. Register now.)