Marketing: The power of the written word


One of our most frequently asked questions is: How do I get more referrals? The simple answer is good and efficient marketing.
As you can see from our dedicated marketing advice section, there is a wide variety of ways to “put yourself out there” including having a professional and effective website, email marketing and networking. If you want to take a more creative approach to marketing, one of the most effective tools at your disposal is writing.
Whether you choose to write an article, a book review or even an anonymised case vignette, putting your opinions out there is a great way to get you and your healthcare business noticed, as well as grounding yourself as the expert in your field.
Dr Katrina Hinkley, Managing Director of Connect Psychotherapy Practice, recently attended a workshop run by Pam Virdi on treating clients with eating disorders. She turned what was already a useful and fulfilling CPD event into a gentle marketing opportunity for her practice and wrote an article about the workshop for her professional association – EMDR UK. As the article and event are of interest to her peers, she managed to get her article published by the association’s quarterly newsletter and was lucky enough for it to appear on the front page. Of course, Dr Hinkley had to put in more planning and preparation for this workshop than is normally expected of attendees, but it provided her with a great opportunity to garner more exposure and traffic to the Connect Psychotherapy Practice website.
EMDR now Vol9 No2 Apr17
Of course, professional publication is not guaranteed and can at times be challenging, so it’s important to choose the right kind of publication that suits your style of writing and topic. However, being creative is still a fantastic way to bring yourself to the attention of potential clients and has endless possibilities. You could also upload your articles to your website as a blog or news item.
If one of your pieces is accepted by another professional organisation or magazine, make sure to include your website address at the bottom. This will encourage readers to visit your site and boost referrals, making this opportunity all the more worthwhile.
Whilst we’re on the subject of marketing, don’t forget that there are still many other ways to get your business noticed.  This blog from Dr Colin Clerkin, an experienced clinical psychologist and coach, gives some great advice on how much time you should dedicate to marketing your practice. In another useful article, Bob Bond from WriteUpp explains why you should use Google My Business if you hope to gain more income from new clients. And don’t forget your trusted companion, email marketing. Here is a further blog from Bob Bond, which tells you all you need to know about reaching clients through email.