Three Things You Need To Build A Business


Power Diary is an online Practice Management System for health professionals trusted by over 26,000 independent practitioners and with features such as appointment and schedule management, SMS and email appointment reminders, treatment notes, file management and many more.  

In Private Practice Hub’s recent podcasts, our CEO Dr Adam Read interviewed Damien Adler, the co-founder of Power Diary to learn more about Power Diary’s success, and how our listeners can replicate this in their own businesses. 

Sign up to Private Practice Hub today to listen to the full podcast for more insight on Power Diary, Damien Adler and the advice he has to give. 

Perspective: The Practitioner Behind Power Diary 

The first thing we learned in this interview is that by training and by trade, Damien Adler is actually a practitioner himself! Disappointed with the amount of systems available to practitioners, Damien went to his brother who has a technology background to build his own. 

When building a business, you don’t have to know everything about it, but it is helpful to start somewhere where your perspective is impactful. As an actual user of the kinds of software that he now provides, Damien was aware of a niche that needed to be filled, and took action to be the solution himself. His unique perspective as a psychologist allowed him to spot the features that practitioners needed most and begin from the basics. 

I’m actually a psychologist, and have gotten into this business through a clinician’s perspective after starting a private practice of my own with my wife, who is also a psychologist. Ten years ago, I remember being really disappointed with the low number of practice management systems that were available, to the point where we decided that we would have to build our own. 

With my health background and operating a private practice, the technology side of that was not something that I was naturally involved in, I was lucky enough that my brother has a very strong background in technology and had just sold his existing technology company to our national phone carrier in Australia, so he agreed to help us create something. We started from a very small base to build something that we felt would make a difference.

To begin with it was just my brother and I while I was still working as a full time psychologist in the practice, and we started off with a code base which we purchased from one of the systems that my practice was already using. It was the best system that was available at the time but once we got into the tweaking process we ended up pulling it all apart and rebuilding it all from scratch.

  Since then it’s just completely snowballed, we really didn’t do much advertising or marketing, our focus was only on building a great product, which we were very engaged in and still are to this day. Always listening to what people are finding frustrating and building new features that would be helpful to them.”

Development: The Power Of Feedback 

Ten years after its creation, Power Diary shows no sign of slowing down or stopping its development. Damien credit’s the business’s success not only to the demand out there for a software like Power Diary but also to the feedback and development work that goes on in the background. 

“I think what is vital is having flexibility to adjust to the feedback that you get. Adjust to the ideas that real users are giving you. To recognize that you’ve got to have a balance between having your own vision of what you think is the right way to go, but being very aware of the users needs, and actively incorporating a feedback loop into that because often, the greatest ideas are coming from someone else with a different perspective that I wouldn’t have thought of myself. 

By listening to these ideas and working out which of the of the ideas are going to be useful to a broad group of people, you can think from the point of view of, “what is going to add the most value to users and just make life easier for practice owners and for clinicians?” and base changes off of that to improve experience.” 

Damien is very serious about the users having their voices be heard, and constantly developing to create upgrades to the service that Power Diary provides. So much so that he and his brother Paul Adler sit down every week to review each comment and critique of the company that they can find through social media, through customer phone-calls and reviews. 

“We have a very sort of structured process to that. Every single comment and every suggestion that comes through, whether it’s on a Facebook group, or through our support or live chat phone calls, it’s all documented and goes into a formal process.” 

Persistence: Staying Active 

Another piece of advice imparted by Damien is the fact that you must persevere and keep adapting as best you can: 

“There’s the age old advice, which is always true, in relation to persistence. I think persistence is a core ingredient, nothing ever works amazingly well immediately. You are constantly encountering barriers and times where you think “is this the right way to go?” and your only option is to keep pushing through.” 

With Power Diary, each critique from a user was used to improve the service and innovate it to new levels. Power Diary caters to all sorts of practitioners now, thanks to this desire to constantly lift the bar and listen to feedback each week, but it can’t have been easy at first. 

Click here to join Private Practice Hub today and be alerted when this podcast will be published to hear the full interview, all the tips and tricks of the trade that Damien has to offer.Article written by Maisie Violet Wicks, BA Hons, columnist for Private Practice Hub. Got something to add? Email!